Windows Into the Art
Josh Zubkoff and Looking Up Arts
Hearts in San Francisco Project
Since its inception in 2004, the Hearts in San Francisco project has been a cornerstone of philanthropy, rallying local artists to support Zuckerberg San Francisco General Hospital and Trauma Center. Today, this tradition endures, marking over 20 years of profound impact on our city’s public hospital.
Hearts in San Francisco has become more than just an art project—it’s a symbol of support for the people of San Francisco. New hearts are unveiled each year, capturing the community’s creativity while raising vital funds that support innovative and equitable care at ZSFG.
Find Other Hearts
Meet the Artist:
Josh Zubkoff is an artist whose versatile work explores the intersection of pop culture and profound meaning. He is the Creative Director and Co-founder of Looking Up Arts, a San Francisco-based non-profit organization dedicated to large scale art installations. His focus is on public art, seeking to expand the place of art in daily life and to find innovative ways to bring interactive art into the public sphere. His monumental sculpture “Rainbow Bridge” was featured in Art Basel Miami after debuting at Burning Man 2018, and featured at EDC Las Vegas, BLINK Cincinnati, EDC Orlando, and Liverpool’s River of Light. His 2017 installation “Phoenicopterus Rex” debuted at Burning Man 2017 and received coverage from Rolling Stone, USA Today, National Geographic, W Magazine, and more. Along with his team at Looking Up Arts, Zubkoff built the Pink Torch used since 2020 in a ceremonial procession leading to the lighting of the Pink Triangle atop Twin Peaks. Zubkoff received his Studio Art degree from UCSB in 2003.