Annual Fund Manager


San Francisco General Hospital Foundation (SFGHF) is a nimble non-profit with a high-impact mission: to provide affordable health care for the most vulnerable in the city and its neighboring counties, at the Priscilla Chan and Mark Zuckerberg San Francisco General Hospital.


The Hospital is renowned for its training and research and for providing compassionate and quality healthcare to 100,000 inpatients and 500,000 outpatients annually. With the support of SFGHF’s fundraising efforts and the generosity of our donors, the Hospital has been able to provide quality health services, in addition to Level 1 trauma and 24-hour psychiatric emergency care. You may know of us from our Hearts in SF campaign, and the decorated large-scale heart sculptures placed around our unique city.


Join our team and help us advance public health for all. Racial diversity and inclusion play an immense role at both the Hospital and the Foundation, and this is reflected in both our organizational values, strategic initiatives, and the diversity of our staff. If you have the skills, the passion to make an impact, and enjoy an enthusiastic work environment where differences of opinion and diverse backgrounds are respected and welcomed, then we want to hear from you!


Reporting to the Director of Major and Individual Gifts, the Annual Fund Manager will be responsible for the strategy, planning, production, coordination, execution, and analysis associated with the digital (online and mobile) and direct mail annual fund fundraising programs at the San Francisco General Hospital Foundation. They will develop multi-year strategies to grow the donor base and revenue to achieve maximum results.


The ideal candidate will bring a successful track record as a proven fundraiser, strong communicator, and collaborative team member who must be proactive in managing their donor programs (see below) and building a robust donor pipeline. This work will require the use of direct mail; web, social media, and email solicitation; and limited, targeted personal outreach.


The Annual Fund Manager is a key fundraising position responsible for:


  1. Securing and increasing unrestricted revenue from the Supporter Circle, approximately 1,000 entry-level donor households.
  2. Securing and increasing additional unrestricted revenue through regular direct response annual fund activities.


In pursuit of revenue targets, the Annual Fund Manager will determine and implement best practices; develop and calendar a detailed work plan schedule; coordinate and partner with key stakeholders; execute an array of fundraising activities; and analyze the effectiveness of campaigns and appeals.


In concert with internal fundraising colleagues, this role will ensure a strong pipeline of individual prospects through donor acquisition and cultivation. The Annual Fund Manager will also work closely with Marketing and Communications colleagues to introduce and strengthen prospect/donor communication strategies and conversion.




  • Provide vision, leadership, and strategy for sustainable growth across the digital, direct mail, and entry-level donor spectrum, including implementing effective messaging and appeal strategies
  • Take ownership of the strategy, growth, and stewardship of the Supporter Circle donor group, currently comprised of ~1,000 households giving <$1,000 annually
  • Strategize and refine direct response and renewal/upgrade strategies to increase annual revenue
  • Cultivate, solicit, and steward donors with particular emphasis on upgrading current donors, renewing support from lapsed donors, and acquiring new donors
  • On a strategic basis, collaborate with vendors and consultants in the planning, development, and execution of integrated direct marketing campaigns
  • Integrate messaging across direct response platforms (mail, online, social), coordinating closely with the Individual Gifts team as well as Marketing and Communications.
  • Identify and optimize marketing automation to build donor engagement, automation, and drip messaging touchpoints
  • Contribute to short and long-term departmental planning and evaluation of program efforts
  • Craft compelling cases for support across various media and exhibit superior persuasive writing skills, partnering with Associate Director of Donor Relations, Director of Major and Individual Gifts, or others as needed
  • Serve as a strategic partner and help to optimize donor-facing marketing
  • Analyze campaign performance and create visualizations to present data and proposed optimizations
  • Provide regular updates on strategy, activity ROI, and future plans




  • Work with Development and Marketing and Communications colleagues to achieve a holistic donor communication schedule (current activities include eNews, quarterly impact reports, an annual report, seasonal cards, and intermittent blog posts)
  • Project-manage annual fund campaigns through collaboration with Marketing and Communications, Database and Donor Information Manager, Corporate Partnership Manager, and others as needed to ensure campaigns are primed for success and implemented by deadline
  • Identify and qualify prospects and work with Marketing and Communications colleagues as needed to acquire new donors
  • Work closely with the Marketing and Communications team to ensure that fundraising goals are incorporated into our web, email, and social media activities and engagement strategies
  • Together with Database and Donor Information Manager, analyze campaign performance to inform and improve subsequent efforts
  • On a limited and strategic basis, work with vendors to produce and deploy creative and successful solicitation campaigns



OTHER: 10%

  • Demonstrate an entrepreneurial mindset and comfort with building an underdeveloped program
  • Manage an online fundraising platform and provide guidance to Marketing and Communications colleagues to continually improve online user experience
  • Manage less common donor gifts (and attendant vendors) like corporate matching gifts, car donations, etc.
  • Ensure all activities stay within allotted budgets and be mindful of cost/benefit analysis when developing strategy
  • Work closely with colleagues including the Database and Donor Information Manager and Development Associate to ensure high quality donor services including acknowledgements and gift reporting
  • Partner with Database and Donor Information Manager to develop and maintain gift entry and tracking processes that facilitate high quality reporting



Some combination of the experience listed below is representative of the knowledge, skill, and/or ability required. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.


  • Bachelor’s degree preferred
  • 4+ years’ experience in the field of individual gift fundraising
  • A deep and broad knowledge of industry best practices and new approaches to digital engagement and/or direct mail programs, systems integration, and individual donor pipelines
  • Experience developing and implementing cohesive and effective direct response strategies that have resulted in measurable growth
  • Familiarity with lead generation, funnel, nurture strategy, drip marketing, digital, and offline campaigns a plus
  • Creative and donor-centric/customer service thinking coupled with technical understanding
  • Critical ability to manage own workload and discrete projects, prioritize effectively, communicate clearly and proactively, and meet deadlines
  • Computer proficiency and demonstrated ability to learn new systems
    • Microsoft Office Suite, including Word, Excel, PowerPoint, and SharePoint
    • Experience with email marketing automation, particularly MailChimp, strongly preferred
    • Experience with online fundraising software and integration software, particularly OneCause and Omatic, strongly preferred
    • Experience with wealth screening, particularly DonorSearch, a plus
    • Experience with donor databases, in particular Raiser’s Edge, a plus
  • A self-driven, ambitious, and autonomous problem solver with a collaborative mindset and ability to motivate others
  • A desire and ability to leverage existing assets and take them to the next level
  • Good judgment, discretion, diplomacy, and respect for confidentiality


San Francisco General Hospital Foundation offers a competitive compensation package and comprehensive health benefits, in addition to professional development opportunities. We also have generous paid time off, holidays, and additional perks, including employee-driven initiatives and committees.

Please submit your application to:


To be considered, a cover letter and resume is required. In your cover letter, please include why you are interested in a role with us and an overview of your qualifications. You are encouraged to apply even if you do not think you meet all of the qualifications. We kindly request no phone calls, please.


This is a hybrid position, requiring onsite and remote work. As the Foundation is housed within a City of San Francisco building, and because we work closely in tandem with our Hospital partners, all onsite San Francisco General Hospital Foundation employees are required to be fully vaccinated against COVID-19 as a condition of employment (except in cases of a verified medical condition or sincerely held religious belief, and only then if it causes no undue hardship to the organization or is otherwise mandated by state or federal laws).


This is a hybrid role with partial days onsite and partial days working remotely. As the Foundation is housed within a City of San Francisco building and we work closely in tandem with our hospital partners, all onsite San Francisco General Hospital Foundation employees are required to be vaccinated against COVID-19 as a condition of employment (except in cases of a verified medical condition or sincerely held religious belief, and only then if it causes no undue hardship to the organization or is otherwise mandated by state or federal laws).


San Francisco General Hospital Foundation is committed to equal employment opportunity. We do not discriminate against individuals based on race, color, religious creed, national origin, ancestry, gender, gender identity, gender expression, transgender status, pregnancy, medical condition, genetic information, sexual orientation, age, height, weight, physical or mental disability, marital or domestic partner status, citizenship status, military or veteran status, or any other characteristic protected by law.  


Pursuant to the San Francisco Fair Chance Ordinance, the San Francisco General Hospital Foundation will consider for employment qualified applicants with arrest and conviction records.